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At Griffin Black, we spend a lot of time thinking about our clients’ accounts. After all, our clients expect us to guide their investment strategies in a way that enables them to build wealth. But the most important conversations we have with our clients often center on matters that don’t boil down to dollars and cents. In fact, we’ve written previously about the importance of integrating your financial planning with the core priorities in your life: your “why,” in Simon Sinek’s terms.